Car Buying Made Simple.

Why Market Driven Pricing?

Bobby Rahal strives to continually provide the best automotive experience available. Our clients tell us they want to simplify the car buying process; they expect to receive accurate information and want total transparency throughout the experience.

Market Driven Pricing addresses those desires. You receive upfront pricing to avoid the back and forth negotiation found elsewhere.  This upfront pricing also applies to our other products and services: accessories, finance rates, vehicle service contracts, and paint and fabric protection. 

Our transparent pricing philosophy extends to your trade as well. Because we stand behind our numbers, any offer we make on your trade is one we're willing to purchase your vehicle for, regardless of your plans to purchase a vehicle from our dealership. This provides you with a distinct line separating your trade from the vehicle you're interested in buying, so you can be confident you're getting the deal you deserve. 

We want you to enjoy ownership with complete peace of mind, so we provide you with a simple, informative, hassle-free, car buying experience.

How is Market Driven Pricing determined?

First, we research the market to find transaction prices available on consumer resources such as, and

Next, these prices are compared to other dealerships in Central Pennsylvania to ensure you're getting a competitive, up-front price. 

Finally, we provide the Market Driven Price for your convenience and savings!

What does Market Driven Pricing mean to me?

It's car buying made simple.  You get the benefit of the most competitive prices on all of our vehicles. 

When was Market Driven Pricing established?

In 2010, we made the decision to change our pricing structure to this new model that streamlines the buying process.  For nearly a decade Market Driven Pricing has been an experience that brings customers back time and again.